Buenos Aires hosts the 30th edition of FIT — Feria Internacional de Turismo de América Latina from 26 to 29 September 2026 at La Rural, Predio Ferial de Buenos Aires. Organisers are describing it as the largest edition in the fair’s history, with 60 countries represented, more than 350 exhibitors, and over 20,000 square metres of exhibition space.
For travellers already in Buenos Aires at the end of September, the public days offer a worthwhile afternoon out — and a practical opportunity to collect information, deals, and contacts from tourism boards and operators across Latin America.
When is the fair open to the public?
FIT 2026 runs across four days, but access for general visitors is limited to two:
- Saturday 26 September — 2:00 pm to 9:00 pm (public)
- Sunday 27 September — 2:00 pm to 9:00 pm (public)
- Monday 28 and Tuesday 29 September are restricted to tourism industry professionals
Admission prices are yet to be confirmed officially, but in past years the public entry fee has been modest — check the official FIT website (fit.org.ar) for confirmed ticket pricing as the date approaches.
What’s at the fair
The floor features tourism boards from 60 countries, hotel groups, airline representatives, cruise lines, tour operators, and new this year, three themed pavilions:
- FIT Tech — travel technology and booking platforms
- FIT Food & Market — culinary tourism, regional products, food experiences
- FIT Cruises — dedicated cruise industry section covering Argentine and South American itineraries
There is also the First International Sports Tourism Forum on 29 September (trade day), co-organised with UN Tourism. While this is a professional session, the fair’s public days typically carry a wider programme of talks, tastings, and demonstrations accessible to general visitors.
Getting to La Rural
La Rural is located at Av. Sarmiento 2704 in Palermo, one of Buenos Aires’ most easily navigated neighbourhoods. It is served by several bus lines and is walking distance from the Scalabrini Ortiz or Palermo stations on Line D of the Buenos Aires metro (Subte).
For visitors who want to combine the fair with a broader Buenos Aires visit, Palermo’s restaurant and café concentration nearby makes for an easy evening after the fair closes at 9 pm. Buenos Aires city tours and Argentina tour options are both well-served from this neighbourhood. For hands-on tours, food experiences, and tango shows, browse Buenos Aires tours and activities.
What to look for at FIT
The fair is primarily a trade event for industry professionals Monday to Tuesday, but the public days are genuinely useful for travellers interested in Argentina’s provinces or in planning onward regional trips. Argentina’s provincial tourism boards — Patagonia, Mendoza, Salta, Jujuy, Misiones — typically have well-staffed stands with maps, itinerary ideas, and contacts for regional operators.
International tourism boards including those from Brazil, Chile, Uruguay, Peru, Colombia, and Dominican Republic are also usually well represented, making FIT a useful single stop for anyone planning a broader South American trip.
Spring in Buenos Aires
Late September falls squarely in Buenos Aires spring — temperatures climb into the high teens, the parks of Palermo are in full flower, and the city’s outdoor café culture picks up notably. If you are visiting for FIT, extending the trip by a couple of days to explore the city in this condition is worth doing.